If you’re one of the many women born with limp, flat or lifeless hair you know that achieving a fuller, thicker style requires a cocktail of styling products. What you may not know, is why you should also be using a volumizing shampoo and conditioner to properly care for your hair type.

Shampoos and conditioners prep the surface of the hair for styling by cleansing away dirt and oil. Conditioners leave your hair feeling healthy, soft and smooth.

Most volumizing shampoos typically contain a harsh surfactant system to over-cleanse or “strip” each hair fiber. This causes the outer layer of the hair shaft, the cuticle, to lift up – thereby creating texture along the surface. End result? Your hair feels (and probably looks) like straw.

In order to mask this dry feel, a lot of volumizing conditioners contain materials that coat the hair surface, such as silicones. These ingredients make your shower experience fantastic, but by the end of the day your hair will likely end up with back where it started – flat on your head!

That’s why we’re so excited to bring you Full Shampoo and Conditioner this Fall! Our scientists invented a shampoo and conditioner system that provides the optimal care for flat hair and perfectly preps it for styling, especially with Full Thickening Cream!

Full Shampoo cleanses the hair gently with a sulfate-free, non-stripping surfactant blend. Full Conditioner contains a light blend of conditioning ingredients that won’t weigh your hair down but provide excellent detangling. Just what flat, lifeless hair needs. The result? Hair perfectly prepped for styling– or on its own,  hair that’s clean and healthy, with movement, body, bounce and shine.