Living proof. | Blog: NEW Changes to No Frizz This Fall!

NEW Changes to No Frizz This Fall!

Mar 22nd 2010
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changes blog pics Since the launch of No Frizz, we’ve listened to all your comments, both good and bad, to see how we can get you the absolute best products on the market. We took note of all you said and we are happy to announce some changes coming your way this Fall that will make your experience with Living Proof even better.

One of our top priorities was to make all of our caps more secure. To accomplish this, our engineers redesigned the bottle caps as a one piece disc-top cap. That means all you have to do is press one side of the cap for it to open!
Another priority of ours was to better differentiate the No Frizz Shampoo from the No Frizz Conditioner bottles. We know in a steamy environment, without your glasses, it can get confusing! So, we are modifying the design of the No Frizz Conditioner bottle to make it shorter and wider than the shampoo.
Finally, we wanted to make choosing your styler easier by adding navigational icons to each of the No Frizz stylers. Need the Wave-Shaping, curl defining treatment for thick to coarse hair? Look for the icon with the thick, squiggly lines! No Frizz Straight making spray for fine to medium hair? Grab the product with the thin, straight lines icon.
Right now, you can get an idea of what the icons will look like on our products page for No Frizz. Now, no more mix-ups in-store – even when you’re in a hurry!

We’re really excited to see how you like our improvements; but remember, these changes won’t be happening until this Fall. In the meantime, what do you think of these changes? Anything else you would like to suggest?

Allie

these changes are everything myself and my friends were hoping for! it will be so much easier when we dont have to fight with the bottles in the shower any more!! cant wait! and I hope you will make the jumbo bottles of product (and hopefully conditioner!) available more often than just once a year
Sharon

My wish would be for you to change the spray bottle and make a little indentation for the finger so you don’t have to look for the little hole and position your finger correctly – I often spray in the air my first spray because I wasn’t paying attention to the way it was facing.
Beth

I like these changes! The caps on the shampoo and conditioner were a problem. My shampoo cap falls off nearly every time I use it, and it actually cut my finger once!

I would LOVE to see the price of the products go down as well.
Stacy

A cap change would be welcome. I have problems with tops flipping open too easily when I travel. I haven’t been using your products for long but even in the shower I keep popping the caps completely off of the bottles.
Christina

Please make the caps removable so we can use every last drop.

Jumbo shampoo and conditioner, please!

Also, shouldn’t the product be less expensive when we buy directly from you? Sephora and you both charge the same retail price – I’m not expecting wholesale prices from you like they get, but we should get some sort of price break buying direct…

Thanks for listening
Zaihan K.

It would be simpler, as I’d suggested by email, to just omit the names of the products, and add types, for example “defining” and “smoothing” and you’re done! The names “straight making” and “wave shaping, curl defining” are seriously convoluted and not helpful at all. Even you guys get it wrong sometimes.

When you need to put up posts or emails explaining to people that even with straight hair, you can use the “wave shaping, curl defining” products for a bit of hold, or that curly heads can use the “straight making” range for looser curls, then you clearly need to rethink your product labelling. Now you even have to add icons in the shop!

Wolff Olins may have gotten accolades for the packaging, but most design awards are more about stroking egos than any strokes of genius. Listen to your users, and start using the products, without bias, yourselves.
Ann

I suggest you make the shampoo pour out from the top and the conditioner pour out from the bottom. By making the bottles different sizes it makes for a very uneven presentation on both store shelves and in the home. Many providers make it clear by whether you have to hold it upside down or not. Since conditioners are usually thicker, having it already aggregated where it pours you save time. For the shampoo, you treat the bottle differently. Even without glasses you can easily tell with the weight difference which bottle you have.

I do agree the tops on the products are horrible. They fall off immediately. I wish the tops were more like the water bottle tops that you pull/push.
Jan

I’d like to see the price drop too. Love the frizz styling cream,but with recently being laid off, I have to use it sparingly and not every day. I think you should treat your repeat customers with no shipping.
I like how it smells too. It does a good job.
alisha

I have allergies to parfumes. I would like to see a line for a people like me who have sensitivities to parfumes. None of the brands, (except schwarzkopf hair shampoo) I looked at offer that option. Even those brands that claim to be parfume free on the face cover of their package have “low count of parfume” as a part of the ingridients. I might be mistaken, but I assume that parfume itself does not make hair better, healthier, or more managable, therefore it is not a “due or die” ingridient.
All I’m asking for a parfum free conditioner and maybe a couple styling products for my hair that deliver!!!
Lallen74

As an animal lover…I truly would like to see a “cruelty free” or “not tested on animals” somewhere on the bottle. It’s a little peace of mind that goes a long way. If you don’t test on animals I would think that you would be proud to display such a statement on the packaging.