We’re absolutely thrilled to announce that two Living Proof products were named finalists for one of the beauty industry’s highest honors, the 2010 CEW Beauty Awards!

The No Frizz Shampoo was nominated under the Hair Care Product Prestige category while Full Thickening Cream was nominated under the Hair Styling Product Prestige category. The winners will be announced at the CEW Beauty Awards Luncheon on May 21, 2010.

The Cosmetic Executive Women, Inc. is a non-profit organization that aims to advance the professional growth and leadership development of women in the beauty industry. The CEW Beauty Awards recognize the most innovative beauty products of the year. They are voted by CEW members, industry professionals & experts in the field of beauty.

To check out the finalists all the other categories, check out the CEW website here!