If the Premiere Orlando International Beauty Event is the cotillion of the beauty world, then Living Proof made quite the introduction to the salon society this past weekend.

Premiere Orlando is one of the top rated annual beauty events in the world. It’s the largest trade show in the professional beauty industry in the United States and features hundreds of exhibiting companies who showcase hair, skin, and nail products as well as spa and salon equipment.

The event also features educational sessions with 350-plus classes and workshops in hair, nails, business and skin care. It was Living Proof’s grand debut at this exclusive event and they definitely turned heads. The Living Proof team went down to Florida and showcased Living Proof’s No Frizz line, Full Thickening Cream, and Hold Flexible Hairspray to the salon world.

Living Proof co-founder and Mitchell John Salon owner, Mitch DeRosa sent us this e-mail after the show:

The Orlando show was a big hit! Everyone who witnessed us doing the steam test were blown away and took samples, it was surprising how many people had already heard of us through the press or from friends. This was our first real foray into the professional beauty arena and the response was overwhelmingly positive!

As of now, Living Proof can be found in salons in the southeast. If you are a salon owner and are interested in learning more about Living Proof, click on “Salons” at the top of the window and let us know! We’re excited to bring Living Proof to our fans in a brand new way.