Most people would not associate the word “flexible” with hairspray. Instead, they think of words like “stiff” and “brittle”— not exactly the words you want associated with your hairstyle. The scientists at Living Proof looked to develop a solution that would keep hairstyles intact without sacrificing on look and feel. The result? Hold Flexible Hairspray.

Hold Flexible Hairspray’s formula features a unique blend of polymers that form a flexible web that holds strands together without freezing them into place. The web is what keeps your hairstyle the way you styled it but without the stiffness, brittleness or flaking.

You can even layer as much hairspray as you want (depending on how much hold you want–the more hairspray, the stronger the hold) and it won’t flake or get stiff!

As a result, your hairstyle will stay in place but maintain its natural look and feel so that no one will be able to tell you use hairspray – not even you!