There’s instant gratification everywhere. Spritz on our Full Dry Volume blast and BOOM! Bigger hair. Swipe on a coat of mascara and POW! Big, long lashes. Need to know something? Google can give you the answer in 10 seconds flat. But there’s something to be said for committing to something and seeing lasting results. (Any personal trainer or dietician would certainly agree.)
We had a strong hunch that if we challenged women to stick with our Restore products for just two weeks, they could transform their hair in that time. Because our data shows that repeat use of our products can change your hair (and your habits) for the better.
The challenge: We tasked four women with dry, damaged hair to quit all the non-Living Proof products they were currently using and to commit to a new system for just two weeks: our Restore Shampoo, Conditioner, Perfecting Spray, and Instant Repair every time they washed their hair, and our Mask Treatment two times a week. They didn’t have to change anything else during that time—they could blowdry, flat iron, and curl to their heart’s content.
The results: Get it straight from them. These are their stories of what happened after just two weeks.
“Being a platinum blonde commands a lot of attention, but it can wreak havoc on your hair. After just 2 weeks with the Living Proof Restore line I can walk into a room more confidently. It’s modern science making life a little more glamorous.” – Sarah, blogger
“I used to have to get a special curl haircut to calm my unruly curls and frizz. After a year or so, this cut seemed to be thinning out my hair. I wanted to use a product that would keep my hair looking smooth, while also maintaining the volume of my big curls. Restore from Living Proof is the first product combination I’ve used that makes my hair feel stronger and thicker while also shrinking that crazy curly girl frizz.” – Caroline, model
“From just the Restore shampoo and conditioner, I’ve noticed a subtle but distinguishable difference in my hair. Particularly, my hair has been shinier when air drying. I usually sleep on it wet, and in the morning when I wake up it’s smooth and glossy while maintaining its natural body. Instant Repair is especially helpful after shoots where there’s hair and makeup, it’s really efficient in smoothing out hair caked with hairspray and other product. Finally, I use the Perfecting Spray when I’m on the go and don’t have a lot of time to detangle my hair.” – Livy, model
“After using Living Proof Restore Shampoo, Conditioner, Mask, and Instant Repair cream for one month, I’ve noticed a significant improvement in my hair texture. I didn’t even notice how damaged my hair was before. I can honestly say I will never be able to use another brand again!” – Georgia, model
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