
All day today on QVC, you will get the chance to purchase and try our newest innovation—the Full Shampoo and Conditioner duo! So what makes Full Shampoo and Conditioner different from other volumizing systems on the market today?
What fine, flat hair sorely needs is a shampoo and conditioner that creates body and volume without damaging the hair or weighing it down with heavy silicones or oils.
First, the Living Proof scientists developed the Full Shampoo that would features a new, sulfate-free surfactant system that completely cleanses the hair of dirt, oils, and product residue without the stripping that occurs with most sulfate-based shampoos.
Then the scientists created the Full Conditioner that uses a blend of lightweight conditioners at optimal levels to enhance softness and shine without the weight. It also detangles and leaves your hair looking and feeling smooth without the use of any silicone, oil or heavy conditioners.
Together, the Full Shampoo and Conditioner
• Cleanses without stripping
• Gently detangles your hair
• Conditions weightlessly leaving hair soft and shiny
In the end, your hair will look and feel fuller, thicker, healthy, and strong—beautiful results you can see across the room!


