-
NEW. Salvation for dry or damaged hair.
Straight hair for days.
Volume from sunrise to sunset.
Make friends with humidity.
A reinvention of hairspray.
Free samples with every order.
We get a lot of questions about gray hair—what’s the best way to take care of it, is it okay to color it, etc. However, there are several misconceptions about gray hair in general. First of all, gray hair is not really gray, but instead white!
Continue →
Awhile back, we gave you an inside look at the “Dynamic Vapor Sorption” Machine and how it was crucial in creating the perfect weapon against humidity and friction. Today, we’ll go into another piece of advanced technology the Living Proof scientists use every day to make the best products available on the market: the Scanning Electron Microscope.
Continue →
French scientist and philosopher Blaise Pascal once said, “Evil is easy, and has infinite forms.” For many of us, humidity is definitely one of the “infinite forms” of evil Pascal speaks of. We’re here to let you know how humidity effects your hair so you can be fully prepared to fight frizz!
Continue →
Awhile back, we wrote about how ultraviolet radiation can damage our hair just as badly as your skin. UV radiation is just one of the many things that can damage your hair. Here's our list of the worst ways you can damage your hair:
Continue →
Everyone has heard the age old tale of Sampson and Delilah. You learn that the source of Sampson's immense strength was in his hair all along. Well, there is some truth to that tale. Hair itself is a remarkably strong fiber. In fact, it’s even stronger than aluminum!
Continue →
Memorial Day weekend usually kicks off the summer BBQ season which means you'll be outdoors much more often. When most people think about protecting themselves from UV rays, they just focus on the skin. However, your hair needs protection, too. UV rays are the most damaging of all the environmental factors. So how exactly does it damage your hair?
Continue →
There are several ways the Product Development team here at Living Proof ensures your products deliver exceptional results on many levels. First and foremost, the products must help you achieve beautiful results in a finished style. We also pay close attention to many attributes that provide the most luxurious in-use experience possible.
Most people would not associate the word “flexible” with hairspray. Instead, they think of words like “stiff” and “brittle”— not exactly the words you want associated with your hairstyle. The scientists at Living Proof looked to develop a solution that would keep hairstyles intact without sacrificing on look and feel. The result? Hold Flexible Hairspray.
Have you ever thought about the amount of work that has gone into determining the spray pattern of your product? There are many factors to consider: product form, amount of product to be deposited, and drying time just to name a few.
Continue →
We’ve mentioned before how humidity affects your hair but how exactly did the scientists at Living Proof test No Frizz’s resistance to humidity? The answer lies in a machine that sounds like it came straight out of an episode of Star Trek. Continue →
© 2012 Living Proof, Inc.
