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Did you know that shampooing is one of the worst culprits of hair damage? It’s not a surprise that bloggers at In the Gloss, The Hairpin, and Allure's Daily Beauty Reporter are talking about saying good-bye to shampoo altogether. The fact of the matter is that if you feel your shampoo is damaging your hair, it might be because you’re using the wrong shampoo.
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For such a tiny molecule, PolyfluoroEster packs quite a punch. While it’s is better known as the anti-frizz active in No Frizz, our scientists have also incorporated it into the Full line of products because of all its other benefits.
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Ever wonder why the police meticulously search a crime scene for something as small and thin as a single strand of hair? Your hair reveals a lot more about you than you think.
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Recently, the popular PBS science show, NOVA, explored a new generation of innovative materials that have made things that seemed impossible years ago, possible today. In a segment called, 'Making Stuff: Smarter," they featured some of the many accomplishments of Dr. Bob Langer, Key Advisor to Living Proof and Institute Professor at MIT. Here's a chance to look at the materials he has created outside of the beauty realm!
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Just recently, New York Times writer Catherine Saint Louis wrote about the ongoing debate over the benefits of sulfate free shampoos. The main question was, are there any? Saint Louis presented an objective look at both sides of the argument.
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At Living Proof, our scientists meticulously examine hair down to the finest detail to make sure their formulations are perfect for every hair type. Needless to say, they know quite a bit about the hair cuticle. We want to share this information with you so you can get to know your hair a little better.
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In the past, we’ve talked about the sheer strength of human hair. Now think about everything you do to your hair in just one day. How can these thin strands of hair withstand it? Despite the damage that can occur just by shampooing, the durability of human hair is remarkable.
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If you’ve read about Living Proof in the past, chances are you’ve come across the name of our proprietary No Frizz molecule, PolyfluoroEster. While the name may sound scary, the molecule itself is quite remarkable.
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When we look at a head of hair, one of the key parameters of its health is shine. Curiously, the shine of hair is somewhat of an optical illusion.
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If you’re one of the many women born with limp, flat or lifeless hair you know that achieving a fuller, thicker style requires a cocktail of styling products. What you may not know, is why you should also be using a volumizing shampoo and conditioner to properly care for your hair type.
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