This morning in a segment with Kathie Lee Gifford, Hoda picked the No Frizz Restyling Spray as her favorite item of the week because it helps restyle and protect her dry hair, especially during the recent humid weather.

We’re proud that Hoda listed the No Frizz Restyling Spray as one of her favorite hair products! Watch the segment below and fill us in on your favorite Living Proof product for bad weather blues.

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Full Thickening Mousse is a finalist in the Hair Styling Category, along with Aveda’s Control Force Firm Hairspray, Blow’s Blow Out Hairspray, Fekkai’s Essential Shea Tame and Style Pot de Crème, and Ojon’s Volumizing Brush-On Mousse.

Last year, Living Proof took home three CEW Awards: Best Hair Styling Product Prestige for Full Thickening Cream, Best Hair Care Product Prestige for No Frizz Shampoo, and the coveted Indie Beauty Award.

The CEW (Cosmetic Executive Women, Inc.) is a non-profit professional group comprised of over 4,000 beauty industry executives based in New York. The winners of the CEW Beauty Awards will be announced on May 20^th, so stay tuned!

Watch the full clip here:

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Here’s what they have to say:

You see, sisters of the [thick] tresses, some of us were born with thinner, less luxurious hair and we do everything we know to do to give it a little “umph.” So, please celebrate with us that we’ve found this Full Thickening Mousse from Living Proof.

Its light, airy formula is designed to provide each strand of hair on our heads with the texture it needs to look full and the body we so crave. That way we can say, “Oh, we just don’t know what to do with this hair of ours. It’s so full and luxurious!”

Needless to say, we’re incredibly happy to hear that they’re fans. We love hearing feedback, so if you’ve tried and tested Full Thickening Mousse, you can leave us your thoughts either here in our comments section or over at our Full Thickening Mousse page’s review section. We can’t wait to hear from you!

Entertainment Weekly has just named Taylor Swift the Entertainer of the Year. Not a bad accolade for a twenty-year-old. So what was she doing around this time last year? She was getting glammed up for an InStyle Magazine photo shoot by none other than Living Proof co-founder and celebrity stylist, Ward Stegerhoek. Here’s how Ward styled Taylor’s famous curly tresses with No Frizz!

1. Stegerhoek washed Swift’s hair with Living Proof No Frizz Shampoo and Conditioner.
2. When the hair was dry, he curled it with a large iron and used the No Frizz Wave, Curl Styling Spray to set and define the waves.
3. Then he lightly brushed her strands to smooth out the waves and misted it with hairspray. We recommend Hold Flexible Hairspray so the waves look touchable rather than stiff and crunchy.

Tip: If you have naturally curly hair, using a bigger curling iron will create looser, more sophisticated waves.

You can see the finished look right here!

The ad features our award-winning Full Thickening Cream for “hair that speaks volumes”! So why should you be excited? Through Sephora, who shares the ad with us, you can receive a free deluxe sample of Full Root Lifting Spray!

Head over to your nearest Sephora and just ask—no purchase necessary! Or you can get it with any purchase online at Sephora.com. You just need to enter the promo code of LPFULL2 at checkout. This offer is valid from October 7, 2010 to November 27th, 2010 while supplies last.

Trying to decide why to buy? Right now Sephora is offering a “Lock Stars” kit that includes Living Proof Hold Flexible Hairspray, for just $30.

Once you get your sample of Full Root Lifting Spray, let us know what you think! Make sure to check out our blog post on how to style with our latest root lift!

Full Thickening Mousse, our newest addition, was honored with the Beauty Breakthrough Award!  In their latest issue, Allure asked Jim Hammer, a cosmetic chemist, what he thought about the mousse and he seemed thoroughly impressed: “The polymer is superflexible, so it gives volume without feeling sticky.”

It is the second Living Proof product to have won the prestigious award; the No Frizz Straight Styling Cream won it in 2008.

This year, the No Frizz Straight Styling Cream was crowned Best Defrizzer for Thick Hair because it “puts up a humidity-proof barrier that stops frizz for a full day.” The No Frizz Straight Styling products were also named Best Defrizzer in 2009.

We’re incredibly thrilled and honored to see people recognize all the effort that goes into solving the everyday beauty problems that women face everywhere. Thanks to Allure Magazine and to all our fans!

The Full Thickening Mousse is still available to purchase for a short time on QVC. See for yourself why Allure just had to award it right as it debuted!

We were excited to see that someone has already written a review of our extension and then when we read the review, we were even more excited to see that they loved it!

Amber Katz of Beauty Blogging Junkie started off her review with “Holy grail product alert, friends,” and went on to say that Living Proof has “knocked my proverbial socks off with their new Full collection.”

She liked the fact that Full Shampoo’s “sulfate-free formula still boasts a robust lather,” and that the Full Conditioner “blends lightweight conditioners to add strength, softness and shine.”

She went on to say that the Full Root Lifting Spray’s formulation is, “…strong enough to provide long lasting lift, yet flexible enough so that the lift won’t collapse throughout the day.”

Read the rest of Amber’s review here. We can’t wait to hear what everyone else (including you!) has to say this Fall!

Allure is now giving you a chance to see the results for yourself! The first 100 Allure readers to sign up for “Free Stuff’ (find out how here) at 5pm ET will win a full-size bottle of Hold Flexible Hairspray!

Set your alarms and good luck!

Allure Magazine

Every weekday in August, you can enter for a chance to win tons of beauty products. Once you pick up your August issue of Allure, you can either scan the master tag found in the magazine. It allows you to enter every single giveaway on their calendar using your smart phone! Scan it at the specified dates and times for your chance to win.

Or you can log in to allure.com/freestuff at the specified dates and times and enter.

On Friday August 13^th, the first 100 Allure readers to sign up at 5pm EDT will win Living Proof Hold Flexible Hairspray.

On Tuesday August 24^th, the first 500 Allure readers to sign up at 1pm EDT will get our latest innovation—one that won’t be released until the Fall—for free!

Guess what you think the product is! Can’t wait? Check out this month’s issue of Allure and find out!