No Frizz Straight Stylers were formulated to be problem-specific, meaning they block humidity and combat all the issues that cause frizz for your specific hair type. Straight on the other hand provides a specific style: sleek, smooth, and straight – long-lasting, for all hair types.

How do I use them?

Have frizzy hair? Use the No Frizz Straight Styler appropriate for your hair type.

Want a straight style? Use Straight.

Want the benefits of both? Use together.

You can absolutely use Straight with No Frizz. You can layer Straight on top of No Frizz before heat styling your hair, or blow dry your hair with No Frizz, apply Straight, and finish with a flat iron. And don’t forget, Straight can be applied to dry hair between shampoos to extend the life of your straight style.

Try it out and let us know what routine works best for you!

This morning in a segment with Kathie Lee Gifford, Hoda picked the No Frizz Restyling Spray as her favorite item of the week because it helps restyle and protect her dry hair, especially during the recent humid weather.

We’re proud that Hoda listed the No Frizz Restyling Spray as one of her favorite hair products! Watch the segment below and fill us in on your favorite Living Proof product for bad weather blues.

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One look we fell in love with was Reese Witherspoon’s 60s inspired updo from the Oscars. Although it’s not technically a ponytail, we thought we could interpret it into a style you can easily achieve at home.

1. Wash and condition with Full Shampoo and Conditioner.

1. Detangle hair and apply an egg-sized amount of Full Thickening Mousse and spreading it evenly through damp hair. Tip: For added humidity protection, spritz your hair with No Frizz Straight Styling Spray after applying the mousse.
2. Separate your hair into 2-inch sections, and blow dry with a round brush. Lift each section of hair toward the sky as you blow-dry, directing hot air toward your scalp for an extra boost of volume.
3. Gather the top section of your hair. Tip: to find the perfect amount place your thumbs at your hairline, in line with the arch of your eyebrows, then run them back to the crown of your head). Clip this hair back and out of the way using a banana clip while you work on the rest of your hair.
4. Now, gather the bottom portion of your hair back into a ponytail a little underneath the crown of your head. Secure the ponytail with a either a clear elastic, or one that matches your hair color.
5. Take the top portion of your hair that you set aside, and spritz the underside with Full Root Lifting Spray. Blow dry this portion again with a round brush for extra volume.
6. Using bobby pins, pin that top section of your hair first at the crown of your head to give the impression of height without the teasing. Take the tail of this section and wrap it around the base of your ponytail and secure with additional bobby pins.
7. Once the hair is securely pinned down, take the Full Root Lifting Spray and lightly mist it over the ends of the ponytail. Add extra curls to the ends of the hair with a curling iron – for extra fun!

Throw on some statement earrings and you’re ready to go!

PolyfluoroEster is patented and proprietary to Living Proof, so we’ve had the chance to observe all its benefits, some of which were wholly unexpected. These are the six incredible things this one tiny magic molecule can do:

1. Blocks humidity to protect and maintain a style and prevents frizz.
Humidity is the main culprit of frizz (read more about why it’s your hair’s worst enemy here) but PolyfluoroEster prevents humidity from penetrating the hair and wrecking havoc.

2. Prevents moisture flux in and out of hair weightlessly.
Humidity causes the water content of hair to increase rapidly which is why it feels bigger when it’s really humid. PolyfluoroEster, however, weightlessly adheres to the hair, allowing long-lasting moisture resistance.

3. Smoothes the cuticles to reduce the friction between hair fibers.
Friction between hair fibers causes static and the ‘poofiness’ you feel when it’s humid. PolyfluoroEster helps create a smooth, perfect layer that completely covers the hair and smoothes the cuticle.

4. Repels dirt and debris so you can actually go longer between shampoos.
Due to its low surface energy, No Frizz not only repels water, but it repels materials like dirt and debris. Unlike silicone, PolyfluoroEster helps create a non-greasy coating that doesn’t attract dirt and other particles, so you can go longer without washing your hair.

5. Works synergistically with other ingredients to improve performance.
One example of this is the usage of PolyfluoroEster in Full Root Lifting Spray. PolyfluroEster optimizes the polymer blend in the Root Lifting Spray, making the lift touchable and flexible without compromising its durability. It also helped reduce drag during styling which many other companies address with silicones.

6. Enhances color and vibrancy of hair.
The surprisingly low refractive index of the coating produces a unique, long-lasting shine and “pop” in the color of the hair. We’ve had lots of customers also tell us it enhances their highlights as well.

Crazy what such a small molecule can do, right? Have you noticed any of these benefits from using No Frizz or any of our other products featuring PolyfluoroEster?

Entertainment Weekly has just named Taylor Swift the Entertainer of the Year. Not a bad accolade for a twenty-year-old. So what was she doing around this time last year? She was getting glammed up for an InStyle Magazine photo shoot by none other than Living Proof co-founder and celebrity stylist, Ward Stegerhoek. Here’s how Ward styled Taylor’s famous curly tresses with No Frizz!

1. Stegerhoek washed Swift’s hair with Living Proof No Frizz Shampoo and Conditioner.
2. When the hair was dry, he curled it with a large iron and used the No Frizz Wave, Curl Styling Spray to set and define the waves.
3. Then he lightly brushed her strands to smooth out the waves and misted it with hairspray. We recommend Hold Flexible Hairspray so the waves look touchable rather than stiff and crunchy.

Tip: If you have naturally curly hair, using a bigger curling iron will create looser, more sophisticated waves.

You can see the finished look right here!

Full Thickening Mousse, our newest addition, was honored with the Beauty Breakthrough Award!  In their latest issue, Allure asked Jim Hammer, a cosmetic chemist, what he thought about the mousse and he seemed thoroughly impressed: “The polymer is superflexible, so it gives volume without feeling sticky.”

It is the second Living Proof product to have won the prestigious award; the No Frizz Straight Styling Cream won it in 2008.

This year, the No Frizz Straight Styling Cream was crowned Best Defrizzer for Thick Hair because it “puts up a humidity-proof barrier that stops frizz for a full day.” The No Frizz Straight Styling products were also named Best Defrizzer in 2009.

We’re incredibly thrilled and honored to see people recognize all the effort that goes into solving the everyday beauty problems that women face everywhere. Thanks to Allure Magazine and to all our fans!

The Full Thickening Mousse is still available to purchase for a short time on QVC. See for yourself why Allure just had to award it right as it debuted!

While autumn doesn’t officially begin until later in the month, we all know that the first week of September marks the unofficial start of a new season. Let Living Proof help you bring some of that summer ease with you into the Fall with the Living Proof No Frizz Restyling Spray!

If you’re a working mom, then you know how difficult it is to juggle getting yourself ready and your kids at the same time. If you want to spend less time on your hair, just spritz the Restyling Spray on your hair until it’s damp and then comb through and allow it to air dry. No more bed head; just fresh, shiny hair!

Tip: if you have a couple of more minutes to spare, blow dry your dampened hair with a round brush for a sleeker, less textured look! Feel free to refresh your child’s hair, just like My Sentiment Exact Lee blogger, Lee, does with her sons.

College students who sleep through their alarms and just have minutes to rush to their class (we’ve all been there!) can benefit from the Restyling Spray, as well. Not only is it perfect for those rushed mornings, but it can also drastically cut down the time it takes to go from your casual-class look to your going-out look.

Just spritz until lightly damp and use a curling iron to create some soft, romantic waves that frame the face. It can also provide texture to your hair in case you want to have an updo that night instead.

Has the No Frizz Restyling Spray helped your morning routine? If so, let us know how!

Our free shipping deal is for a limited time so why not try out our award-winning No Frizz system with our newest kit? The $25 3-piece trial kit includes a travel Shampoo, travel Conditioner, and travel Styler of your choice!  You can choose from any of our six stylers.

Happy shopping!

If you’ve read about Living Proof in the past, chances are you’ve come across the name of our proprietary No Frizz molecule, PolyfluoroEster. While the name may sound scary, the molecule itself is quite remarkable.

Our scientists began by examining the causes of frizz and then determined how to prevent it from even forming. Their conclusions were twofold:

1. Prevent humidity from penetrating: Create an exquisitely thin, smooth layer that perfectly coats and shields the hair.
2. Reduce friction between fibers: Produce a surface on the hair with as low of a surface energy as possible.

They wanted to solve these two problems from a physics standpoint, so they steered clear of traditional anti-frizz technology. After exhaustive research and experimentation, PolyfluoroEster was born!

PolyfluoroEster is a smaller molecule than the traditional materials used to control frizzy hair, namely silicone. Due to its chemical nature, the formulation adheres tightly to the hair, which allows for long-lasting moisture resistance and rebalancing of the hair fiber’s interaction with the atmosphere, even after extreme humidity. In fact, repeat use after shampoo seems to improve the hair’s own ability to resist humidity change, and our product seems to keep working better.

No Frizz also had some benefits we didn’t anticipate (but our scientists seem happy to take credit for). Due to its low surface energy, it repels most other materials like dirt. As a final benefit, the surprisingly low refractive index of the coating produces a unique, long-lasting shine and “pop” in the color of the hair.

Not bad for such a tiny molecule, right?

Shiny hair is an indication of healthy hair. So if your hair is looking a little dull, it might be a sign of some hair damage. Ironically, what many people do to make their hair look its best are the very things that erase a healthy-looking shine.

Frequent shampooing not only causes abrasion that chips and breaks cuticles, but it removes sebum, the naturally occurring oils that are partially responsible for hair’s shine. It’s best to wash your hair every couple of days with a gentle, sulfate-free formula. Tip: Living Proof’s No Frizz Shampoo is sulfate-free and actually helps repel dirt and particles to keep your hair cleaner, longer!

Combing, brushing, styling, and blow-drying too frequently also erode the cuticle surface leaving it rough and dull looking. We ran down a list of the worst things you can do to your hair. Find out if any of these procedures are keeping your hair from its radiant shine!