Living Proof
Want to know how our new product Straight compares to our existing No Frizz Straight Stylers? Read on. Continue →
We're thrilled to hear that Hoda Kotb of the Today Show picked the No Frizz Restyling Spray as one of her favorite things! Continue →
The high ponytail gives off a very young, flirty vibe. It’s our top pick for this year’s season of romance – Spring! Learn how to create the perfect pony now, and you’ll have a go-to, stay cool technique in the hot summer months ahead! Continue →
For such a tiny molecule, PolyfluoroEster packs quite a punch. While it’s is better known as the anti-frizz active in No Frizz, our scientists have also incorporated it into the Full line of products because of all its other benefits. Continue →
Entertainment Weekly has just named Taylor Swift the Entertainer of the Year. Not a bad accolade for a twenty-year-old. So what was she doing around this time last year? She was getting glammed up for an InStyle Magazine photo shoot by none other than Living Proof co-founder and celebrity stylist, Ward Stegerhoek. Here’s how Ward styled Taylor’s famous curly tresses with No Frizz! Continue →
Sure, MTV’s VMA Awards are intriguing, but this week we set our sights on another show: the Allure Magazine Best of Beauty Awards. Every year, Allure hands out some of the most coveted prizes in the beauty industry. No one came on stage wearing a meat dress, but Living Proof did leave with two awards, including the Beauty Breakthrough Award! Continue →
While autumn doesn’t officially begin until later in the month, we all know that the first week of September marks the unofficial start of a new season. Let Living Proof help you bring some of that summer ease with you into the Fall with the Living Proof No Frizz Restyling Spray! Continue →
Getting ready for all that back-t0-school Fall shopping? We’ve made it a little easier for you. Starting today, you will get free shipping on all orders! Want more? How about a new No Frizz 3-piece Trial Kit? Continue →
If you’ve read about Living Proof in the past, chances are you’ve come across the name of our proprietary No Frizz molecule, PolyfluoroEster. While the name may sound scary, the molecule itself is quite remarkable. Continue →
If Jane Austen had written about shiny hair (don’t think Mr. Darcy didn’t notice Lizzie’s lustrous locks!), she might start off with something like this: “It is a truth universally acknowledged, that a woman in possession of a damaged head of hair, must be in want of brilliant shine.” Alright, maybe not but it wouldn't have been far off! Continue →

next »