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	<title>Living proof. &#187; Company News</title>
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	<link>http://www.livingproof.com/blog</link>
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		<title>No Frizz Restyling Spray one of the Today Show&#8217;s Favorite Things!</title>
		<link>http://www.livingproof.com/blog/no-frizz-restyling-spray-one-of-the-today-shows-favorite-things/</link>
		<comments>http://www.livingproof.com/blog/no-frizz-restyling-spray-one-of-the-today-shows-favorite-things/#comments</comments>
		<pubDate>Mon, 16 May 2011 17:32:55 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Living Proof in the Press]]></category>
		<category><![CDATA[No Frizz Restyling spray]]></category>
		<category><![CDATA[no frizz]]></category>
		<category><![CDATA[favorites]]></category>
		<category><![CDATA[Hoda and Kathie Lee]]></category>
		<category><![CDATA[Hoda Kotb]]></category>
		<category><![CDATA[Kathie Lee Gifford]]></category>
		<category><![CDATA[Living Proof]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[Today Show]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=6666</guid>
		<description><![CDATA[We&#8217;re thrilled to hear that Hoda Kotb of the Today Show picked the No Frizz Restyling Spray as one of her favorite things! This morning in a segment with Kathie Lee Gifford, Hoda picked the No Frizz Restyling Spray as her favorite item of the week because it helps restyle and protect her dry hair, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-6673" title="Restyling Spray on the Today Show" src="http://cdn.livingproof.com/blog/2011/05/Fullscreen-capture-5162011-12853-PM.bmp.jpg" alt="" width="265" height="200" />We&#8217;re thrilled to hear that Hoda Kotb of the <a href="http://www.today.com/" target="_blank">Today Show</a> picked the <a href="http://www.livingproof.com/buy/no-frizz-restyling-spray" target="_self">No Frizz Restyling Spray</a> as one of her favorite things!</p>
<p><span id="more-6666"></span>This morning in a <a href="http://today.msnbc.msn.com/id/29054368/ns/today-kathie_lee_and_hoda/" target="_blank">segment with Kathie Lee Gifford</a>, Hoda picked the <a href="http://www.livingproof.com/buy/no-frizz-restyling-spray">No Frizz Restyling Spray</a> as her favorite item of the week because it helps restyle and protect her dry hair, especially during the recent humid weather.</p>
<p>We&#8217;re proud that Hoda listed the<a href="http://www.livingproof.com/buy/no-frizz-restyling-spray"> No Frizz Restyling Spray</a> as one of her favorite hair products! Watch the segment below and fill us in on your favorite Living Proof product for bad weather blues.<br />
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<p style="font-size: 11px; font-family: Arial,Helvetica,sans-serif; color: #999999; margin-top: 5px; background: none repeat scroll 0% 0% transparent; text-align: center; width: 420px;">Visit msnbc.com for <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com">breaking news</a>, <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com/id/3032507">world news</a>, and <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com/id/3032072">news about the economy</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Today Show calls Straight a Summer Essential!</title>
		<link>http://www.livingproof.com/blog/the-today-show-calls-straight-a-summer-essential/</link>
		<comments>http://www.livingproof.com/blog/the-today-show-calls-straight-a-summer-essential/#comments</comments>
		<pubDate>Thu, 12 May 2011 17:12:28 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Straight]]></category>
		<category><![CDATA[Bobbie Thomas]]></category>
		<category><![CDATA[Hoda]]></category>
		<category><![CDATA[Kathie Lee]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[straight]]></category>
		<category><![CDATA[summer]]></category>
		<category><![CDATA[summer bag]]></category>
		<category><![CDATA[summer products]]></category>
		<category><![CDATA[Today Show]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=6654</guid>
		<description><![CDATA[With summer just around the corner, the Today Show wanted to fill their viewers in on summer beauty bag essentials. Kathie Lee and Hoda invited beauty expert, Bobbie Thomas, to the set and she revealed the secret to smooth, sleek locks this summer: Straight! Take a look at the video below: Visit msnbc.com for breaking [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-6660 alignright" title="Straight_TheTodayShow.bmp" src="http://cdn.livingproof.com/blog/2011/05/Living-proof.-Blog-The-Today-Show-adds-Straight-Styling-Spray-to-their-Summer-Essentials-Bag-Mozilla-Firefox-5122011-11203-PM.bmp.jpg" alt="" width="208" height="182" />With summer just around the corner, the <a href="http://www.today.com/" target="_blank">Today Show</a> wanted to fill their viewers in on <a href="http://today.msnbc.msn.com/id/42992470/ns/today-today_fashion_and_beauty/" target="_blank">summer beauty bag essentials</a>.  Kathie Lee and Hoda invited beauty expert, Bobbie Thomas, to the set and she revealed the secret to smooth, sleek locks this summer: <a href="http://www.livingproof.com/straight/" target="_blank">Straight</a>!</p>
<p><span id="more-6654"></span>Take a look at the video below:</p>
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<p style="font-size: 11px; font-family: Arial,Helvetica,sans-serif; color: #999999; margin-top: 5px; background: none repeat scroll 0% 0% transparent; text-align: center; width: 420px;">Visit msnbc.com for <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com">breaking news</a>, <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com/id/3032507">world news</a>, and <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com/id/3032072">news about the economy</a></p>
<p>What are your summer bag essentials?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Full Thickening Mousse named 2011 CEW Beauty Award Finalist!</title>
		<link>http://www.livingproof.com/blog/full-thickening-mousse-named-2011-cew-beauty-award-finalist/</link>
		<comments>http://www.livingproof.com/blog/full-thickening-mousse-named-2011-cew-beauty-award-finalist/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 18:21:51 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Living Proof in the Press]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[award finalist]]></category>
		<category><![CDATA[CEW]]></category>
		<category><![CDATA[CEW Beauty Awards]]></category>
		<category><![CDATA[finalist]]></category>
		<category><![CDATA[Full Thickening Mousse]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=6552</guid>
		<description><![CDATA[Hollywood has the Oscars; the beauty industry has the CEW Awards. So we couldn’t be more thrilled to announce that Full Thickening Mousse is a finalist for a 2011 CEW Beauty Award! Full Thickening Mousse is a finalist in the Hair Styling Category, along with Aveda’s Control Force Firm Hairspray, Blow’s Blow Out Hairspray, Fekkai’s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.livingproof.com/buy/full-thickening-mousse"><img class="alignright size-full wp-image-6553" title="full-thickening-mousse-blog" src="http://cdn.livingproof.com/blog/2011/04/full-thickening-mousse-blog.png" alt="" width="206" height="293" /></a>Hollywood has the Oscars; the beauty industry has the CEW Awards. So we couldn’t be more thrilled to announce that <a href="http://www.livingproof.com/buy/full-thickening-mousse" target="_blank">Full Thickening Mousse</a> is a finalist for a 2011 CEW Beauty Award!</p>
<p><span id="more-6552"></span>Full Thickening Mousse is a finalist in the <a href="http://www.cew.org/eweb/dynamicpage.aspx?reg_evt_key=E0E6EBFA-FE79-48B1-A54E-ADDCFBE70BC2&amp;webcode=CEWBAProductsList&amp;ses_key=78D4BD00-43A4-463E-9DAE-4427B1DBB1D3" target="_blank">Hair Styling Category</a>, along with Aveda’s Control Force Firm Hairspray, Blow’s Blow Out Hairspray, Fekkai’s Essential Shea Tame and Style Pot de Crème, and Ojon’s Volumizing Brush-On Mousse.</p>
<p>Last year, Living Proof took home <a href="http://www.livingproof.com/blog/living-proof-big-winner-at-cew-awards/" target="_self">three CEW Awards</a>: Best Hair Styling Product Prestige for <a href="http://www.livingproof.com/buy/full-thickening-cream" target="_self">Full Thickening Cream</a>, Best Hair Care Product Prestige for <a href="http://www.livingproof.com/buy/no-frizz-shampoo" target="_self">No Frizz Shampoo</a>, and the coveted Indie Beauty Award.</p>
<p>The <a href="http://www.cew.org/eweb/startpage.aspx" target="_blank">CEW</a> (Cosmetic Executive Women, Inc.) is a non-profit professional group comprised of over 4,000 beauty industry executives based in New York. The winners of the CEW Beauty Awards will be announced on <strong>May 20<sup>th</sup></strong>, so stay tuned!</p>
]]></content:encoded>
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		<item>
		<title>Full is Now Available in the UK</title>
		<link>http://www.livingproof.com/blog/full-is-now-available-in-the-uk/</link>
		<comments>http://www.livingproof.com/blog/full-is-now-available-in-the-uk/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 19:09:35 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Where to Buy]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[Living Proof]]></category>
		<category><![CDATA[SpaceNK]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=6274</guid>
		<description><![CDATA[We’re thrilled to announce that Full, the complete solution for flat, limp hair, has finally arrived in the UK, available exclusively through select SpaceNK Apothecary stores and at www.spacenk.co.uk ! The Full solution includes Shampoo, Conditioner, Root Lifting Spray, and Thickening Cream. For all information regarding shipping and/or availability, contact your local SpaceNK Apothecary or [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-6275" title="spacenk" src="http://cdn.livingproof.com/blog/2011/02/spacenk.png" alt="" width="121" height="111" />We’re thrilled to announce that <a href="http://www.livingproof.com/full/" target="_self">Full</a>, the complete solution for flat, limp hair, has finally arrived in the UK, available exclusively through select <a href="http://www.spacenk.co.uk/category/nstorelocator.do" target="_self">SpaceNK Apothecary stores</a> and at <a href="http://www.spacenk.co.uk/category/shop+by+brand/living+proof.do" target="_blank">www.spacenk.co.uk</a> !</p>
<p><span id="more-6274"></span>The Full solution includes Shampoo, Conditioner, Root Lifting Spray, and Thickening Cream. For all information regarding shipping and/or availability, contact your local SpaceNK Apothecary or head over to <a href="http://www.spacenk.co.uk/home.do" target="_blank">www.SpaceNK.co.uk</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Full Thickening Mousse named a must-have by The Today Show and Allure Magazine!</title>
		<link>http://www.livingproof.com/blog/full-thickening-mousse-a-must-have-anti-aging-product-for-2011/</link>
		<comments>http://www.livingproof.com/blog/full-thickening-mousse-a-must-have-anti-aging-product-for-2011/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 18:08:56 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Living Proof in the Press]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Allure Magazine]]></category>
		<category><![CDATA[Full Thickening Cream]]></category>
		<category><![CDATA[linda wells]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[Today Show]]></category>
		<category><![CDATA[top anti-aging product]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=6103</guid>
		<description><![CDATA[Linda Wells, editor-in-chief of Allure Magazine, stopped by The Today Show this morning to dish on the top anti-aging products for 2011. We were thrilled to hear that she named Full Thickening Mousse the go-to product for youthful-looking, voluminous hair! Watch the full clip here: Visit msnbc.com for breaking news, world news, and news about [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-6115" title="today show with linda wells" src="http://cdn.livingproof.com/blog/2011/01/Fullscreen-capture-152011-114346-AM.bmp.jpg" alt="today show with linda wells" width="230" height="224" />Linda Wells, editor-in-chief of <em>Allure Magazine</em>, stopped by <em>The Today Show</em> this morning to dish on the top anti-aging products for 2011. We were thrilled to hear that she named<a href="http://www.livingproof.com/buy/full-thickening-mousse" target="_self"> Full Thickening Mousse</a> the go-to product for youthful-looking, voluminous hair!</p>
<p><span id="more-6103"></span></p>
<p>Watch the full clip here:</p>
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<p style="font-size: 11px; font-family: Arial,Helvetica,sans-serif; color: #999999; margin-top: 5px; background: none repeat scroll 0% 0% transparent; text-align: center; width: 420px;">Visit msnbc.com for <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com">breaking news</a>, <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com/id/3032507">world news</a>, and <a style="text-decoration: none ! important; border-bottom: 1px dotted #999999 ! important; font-weight: normal ! important; height: 13px; color: #5799db ! important;" href="http://www.msnbc.msn.com/id/3032072">news about the economy</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Full Thickening Mousse is finally here!</title>
		<link>http://www.livingproof.com/blog/full-thickening-mousse-is-finally-here/</link>
		<comments>http://www.livingproof.com/blog/full-thickening-mousse-is-finally-here/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 19:02:02 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Where to Buy]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[Allure Magazine]]></category>
		<category><![CDATA[best of beauty award]]></category>
		<category><![CDATA[Full Thickening Mousse]]></category>
		<category><![CDATA[Living Proof]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=6040</guid>
		<description><![CDATA[The wait is finally over. We’re thrilled to announce that Full Thickening Mousse is now available on LivingProof.com! When we introduced Full Thickening Mousse back in September, it was an instant hit. Allure Magazine awarded the mousse with the coveted 2010 Best of Beauty award in the Best Breakthrough category. So what makes Full Thickening [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-6041" title="Full-Thickening-Mousse" src="http://cdn.livingproof.com/blog/2010/12/Full-Thickening-Mousse.jpg" alt="Full-Thickening-Mousse" width="223" height="512" />The wait is finally over. We’re thrilled to announce that <a href="http://www.livingproof.com/buy/full-thickening-mousse" target="_self">Full Thickening Mousse</a> is now available on LivingProof.com!</p>
<p><span id="more-6040"></span>When we introduced Full Thickening Mousse back in September, it was an instant hit. Allure Magazine awarded the mousse with the coveted <a href="http://www.livingproof.com/blog/living-proof-wins-big-at-allure%E2%80%99s-best-of-beauty-awards-2010/">2010 Best of Beauty award</a> in the Best Breakthrough category.</p>
<p>So what makes Full Thickening Mousse so special? It incorporates the breakthrough Poly Beta Amino Ester-1 technology into an ultra-lightweight formula that’s perfect for even the finest of strands.</p>
<p>Poly Beta Amino Ester-1 creates thousands of microscopic thickening points on each strand of hair, giving you just the right amount of natural texture for natural moving fullness and thickness that lasts all day.</p>
<p>So if you thought you could never have Bridgette Bardot-bombshell hair, you’ll be pleasantly surprised to see the transformation that takes place after you use Full Thickening Mousse. <a href="http://www.livingproof.com/buy/full-thickening-mousse">Try it out</a> for yourself and let us know what you think!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Living Proof Jumbo sizes are back!</title>
		<link>http://www.livingproof.com/blog/living-proof-jumbo-sizes-are-back/</link>
		<comments>http://www.livingproof.com/blog/living-proof-jumbo-sizes-are-back/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 18:28:16 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Promotions and/or Contests]]></category>
		<category><![CDATA[Where to Buy]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[Jumbo sizes]]></category>
		<category><![CDATA[Jumbos]]></category>
		<category><![CDATA[Living Proof]]></category>
		<category><![CDATA[no frizz]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=5914</guid>
		<description><![CDATA[Wait no more, the Living Proof Jumbos are about to make their triumphant return. Mark your calendars—they’re back in stock Monday, November 29th! For a limited time you’ll be able to get your hands on 24 oz. bottles of No Frizz Shampoo, Conditioner, and Stylers. There’s 24 oz. Full Shampoo and Conditioner, too! We also [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-5968" title="living-Proof-jumbo-lineup" src="http://cdn.livingproof.com/blog/2010/11/living-Proof-jumbo-lineup.jpg" alt="living-Proof-jumbo-lineup" width="282" height="210" /></p>
<p>Wait no more, the Living Proof Jumbos are about to make their triumphant return. Mark your calendars—they’re back in stock<strong> Monday, November 29<sup>th</sup></strong>!</p>
<p><span id="more-5914"></span>For a limited time you’ll be able to get your hands on 24 oz. bottles of No Frizz Shampoo, Conditioner, and Stylers. There’s 24 oz. Full Shampoo and Conditioner, too!</p>
<p>We also have limited quantities so set your alarms, mark the date, and get ready!</p>
]]></content:encoded>
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		<slash:comments>17</slash:comments>
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		<title>One Day Left for Free Shipping on all orders!</title>
		<link>http://www.livingproof.com/blog/one-day-left-for-free-shipping/</link>
		<comments>http://www.livingproof.com/blog/one-day-left-for-free-shipping/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 18:56:17 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Promotions and/or Contests]]></category>
		<category><![CDATA[Where to Buy]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[free shipping]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[hold]]></category>
		<category><![CDATA[Living Proof]]></category>
		<category><![CDATA[no frizz]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=5690</guid>
		<description><![CDATA[Don’t miss out! From now until Friday at midnight, you can get free shipping on all orders on LivingProof.com. Has frizzy hair become the bane of your existence? Try using products from the No Frizz line. Leslie of A Blonde Ambition writes that the No Frizz Conditioner “makes my thick hair behave about as well [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-5692" title="Ecommerce Mailer" src="http://cdn.livingproof.com/blog/2010/10/Ecommerce-Mailer-300x256.jpg" alt="Ecommerce Mailer" width="255" height="218" />Don’t miss out! From now until Friday at midnight, you can get free shipping on all orders on LivingProof.com.</p>
<p><span id="more-5690"></span>Has frizzy hair become the bane of your existence? Try using products from the <a href="http://www.livingproof.com/no-frizz/">No Frizz</a> line. Leslie of <a href="http://www.blondeambitionblog.com/2010/10/gettin-pretty-with-it.html" target="_blank"><em>A Blonde Ambition</em></a> writes that the <a href="http://www.livingproof.com/buy/no-frizz-conditioner">No Frizz Conditioner</a> “makes my thick hair behave about as well as it&#8217;s ever going to.”</p>
<p>For flat, lifeless hair, try out our <a href="http://www.livingproof.com/full/" target="_self">Full </a>line. <a href="http://blog.sephora.com/2010/09/tried-tested-living-proof-root-lifting.html" target="_blank">Sephora </a>already loves our <a href="http://www.livingproof.com/buy/full-root-lifting-spray">Full Root Lifting Spray</a>, the perfect complement to <a href="http://www.livingproof.com/buy/full-thickening-cream">Full Thickening Cream</a>.</p>
<p>Finish it all off with the shine-popping,<a href="http://www.livingproof.com/buy/hold-flexible-hairspray"> Hold Flexible Hairspray</a>, which has become such a hit that  it had completely sold out!</p>
<p>Hurry, time is running out! The free shipping offer ends at midnight tomorrow. Happy shopping <img src='http://prime.livingproof.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>New to Living Proof: Full Root Lifting Spray!</title>
		<link>http://www.livingproof.com/blog/new-to-living-proof-full-root-lifting-spray/</link>
		<comments>http://www.livingproof.com/blog/new-to-living-proof-full-root-lifting-spray/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 16:28:48 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Where to Buy]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[body]]></category>
		<category><![CDATA[boosts]]></category>
		<category><![CDATA[flexible]]></category>
		<category><![CDATA[Full Root Lifting Spray]]></category>
		<category><![CDATA[Full Thickening Cream]]></category>
		<category><![CDATA[lift]]></category>
		<category><![CDATA[livingproof.com]]></category>
		<category><![CDATA[long lasting]]></category>
		<category><![CDATA[PolyfluoroEster]]></category>
		<category><![CDATA[root lift]]></category>
		<category><![CDATA[roots]]></category>
		<category><![CDATA[strong]]></category>
		<category><![CDATA[touchable]]></category>
		<category><![CDATA[volume]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=5571</guid>
		<description><![CDATA[Introducing Full Root Lifting Spray, a new breakthrough root lift developed by our scientists to be the perfect partner to Full Thickening Cream. Not since peanut butter and fluff (also created right here in Massachusetts) have we found such a complementary pair. How did they do it? To complete the Full style, our scientists leveraged [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.livingproof.com/buy/full-root-lifting-spray"><img class="alignleft size-full wp-image-5579" title="root-lift-new" src="http://cdn.livingproof.com/blog/2010/10/root-lift-new2.jpg" alt="root-lift-new" width="187" height="446" /></a>Introducing <a href="http://www.livingproof.com/buy/full-root-lifting-spray">Full Root Lifting Spray</a>, a new breakthrough root lift developed by our scientists to be the perfect partner to <a href="http://www.livingproof.com/buy/full-thickening-cream">Full Thickening Cream</a>. Not since peanut butter and fluff (also<a href="http://www.marshmallowfluff.com/pages/homepage.html"> created right here in Massachusetts</a>) have we found such a complementary pair.</p>
<p><span id="more-5571"></span>How did they do it? To complete the Full style, our scientists leveraged <a href="http://www.livingproof.com/blog/what-is-polyfluoroester/" target="_blank">PolyfluoroEster</a>, in combination with an exclusive resin blend to give you beautiful, touchable lift that won’t fall flat.</p>
<p>Our scientists looked at existing root lifting sprays and found that the majority rely on stiff, brittle resins to prop hair up at the roots. The results rarely last for long since the resins are so inflexible that everyday forces can cause them to break.</p>
<p>The typical root lift resins also make styling difficult since they cause significant drag during brushing. Our scientists threw the age-old recipes for making root lifting sprays out the window and came out with this innovative new formula.</p>
<p>So what makes <a href="http://www.livingproof.com/buy/full-root-lifting-spray">Full Root Lifting Spray</a> unlike any other root lift on the market?</p>
<ul>
<li>It features an exclusive polymer blend, with resins never before used in a root lift spray, for a very strong, yet very flexible hold.</li>
</ul>
<ul>
<li> PolyfluoroEster is used to optimize the polymer blend, making the lift touchable and flexible without compromising its durability.</li>
</ul>
<ul>
<li> PolyfluoroEster also helps reduce drag during styling which is typically addressed by silicone-based materials.</li>
</ul>
<p>The result? The perfect complement to <a href="http://www.livingproof.com/buy/full-thickening-cream">Full Thickening Cream</a> to add height and volume. Go ahead and try it out and let us know what you think!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New additions to the Full line!</title>
		<link>http://www.livingproof.com/blog/new-additions-to-the-full-line/</link>
		<comments>http://www.livingproof.com/blog/new-additions-to-the-full-line/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 19:31:33 +0000</pubDate>
		<dc:creator>The Living Proof Team</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Where to Buy]]></category>
		<category><![CDATA[full]]></category>
		<category><![CDATA[full conditioner]]></category>
		<category><![CDATA[Full Root Lifting Spray]]></category>
		<category><![CDATA[full shampoo]]></category>
		<category><![CDATA[Full Thickening Cream]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[root lift]]></category>
		<category><![CDATA[Shampoo and conditioner]]></category>

		<guid isPermaLink="false">http://www.livingproof.com/blog/?p=5439</guid>
		<description><![CDATA[We’re happy to announce some new members of the Living Proof family to our website. Enhance the benefits of the award-winning Full Thickening Cream with Full Shampoo, Full Conditioner, and Full Root Lifting Spray! The road to big, beautiful, full hair has never been easier, or better for your hair. Our scientists invented a shampoo [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-5461 alignleft" title="full s_c_rl_scaled" src="http://cdn.livingproof.com/blog/2010/10/full-s_c_rl_scaled4.png" alt="full s_c_rl_scaled" width="265" height="226" />We’re happy to announce some new members of the Living Proof family to our website. Enhance the benefits of the award-winning <a href="http://www.livingproof.com/buy/full-thickening-cream" target="_blank">Full Thickening Cream</a> with <a href="http://www.livingproof.com/buy/full-shampoo">Full Shampoo</a>, <a href="http://www.livingproof.com/buy/full-conditioner">Full Conditioner</a>, and <a href="http://www.livingproof.com/buy/full-root-lifting-spray">Full Root Lifting Spray</a>!</p>
<p><span id="more-5439"></span>The road to big, beautiful, full hair has never been easier, or better for your hair. Our scientists invented a shampoo and conditioner system that provides the optimal care for flat hair and perfectly preps it for styling, especially with <a href="http://www.livingproof.com/buy/full-thickening-cream">Full Thickening Cream</a>!</p>
<p>The <a href="http://www.livingproof.com/buy/full-shampoo">Full Shampoo</a>’s sulfate-free surfactant blend gently cleanses the hair without stripping it down. Follow that up with <a href="http://www.livingproof.com/buy/full-conditioner">Full Conditioner</a>. It properly moisturizes and cares for flat, limp hair without weighing it down with heavy silicones.</p>
<p>The brand new <a href="http://www.livingproof.com/buy/full-root-lifting-spray">Full Root Lifting Spray</a> features a unique blend of strong and flexible polymers that create beautiful lift that lasts all day, the perfect complimentary product to <a href="http://www.livingproof.com/buy/full-thickening-cream">Full Thickening Cream</a>! You can also use it as a finisher, just lightly mist onto your finished style.</p>
<p>Voila! Your hair will reach heights you didn’t think were possible!</p>
]]></content:encoded>
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