Our science

In the end it’s all about performance. And products that keep their promise. But years before our products ever made their way into your hands...ages before they earned beauty industry accolades and won scientific breakthrough awards, our products started out as molecules in our labs. Molecules that were invented, synthesized, analyzed, and patented. Again and again until our scientists broke the mold and our beauty experts were astonished by the results.

Dry, unhealthy hair shows surface damage and rough, jagged cuticles

The same person's hair, treated with OFPMA, demonstrates how the hair's surface has been smoothed and repaired.

Hair Discovery #1:
OFPMA

OFPMA is a superior way to care for and style hair; better than any of the conventional technologies that exist in the market, like silicone and oils.

This brilliantly bulletproof molecule creates an exquisitely thin, invisible shield around every hair strand. With this shield:

  • hair becomes healthier over time
  • hair is strengthened and protected from daily assaults like brushing and washing
  • hair balances the flow of moisture in and out of strands, so damaging moisture flux is controlled
  • hair fights off humidity, so frizz is stopped in its tracks
  • hair repels oil and dirt so it stays cleaner, longer
  • hair texture is polished into a smooth, glossy lustre

We put OFPMA in almost all of our Living Proof products because every head of hair deserves the best. Without compromise.

Traditional volumizers are brittle and flake off easily, leaving hair deflated.


PBAE (highlighted in the square) results in a flexible pattern of microscopic thickening points on hair.

Hair Discovery #2:
PBAE

This tiny molecule does big things. Literally. PBAE creates a micropattern of thickening dots on every hair strand, making hair look and behave like textured, full, thick hair.

To understand the power of the PBAE technology, it’s helpful to first understand the root cause of flat hair. It only takes two words: No Friction. Flat hair simply has no friction. The hair strands are so fine and smooth that they lie flat on top of each other. The way conventional texturizers and volumizers work is by trying to create friction...but in two very ineffective ways. They either use damaging chemicals that lift the hair’s cuticle so the strands don’t lie flat against each other, or add glue-like resins that build up on hair, making it feel stiff and unnatural and fall flat fast.

PBAE’s microscopic pattern of thickening dots sit on the surface of the hair, creating the much needed friction and space between every fine hair strand without any of the damage or baggage of conventional technologies. These thickening dots have endurance and don’t break down, even as you run your fingers through your locks, making fullness completely revivable and renewable.

With PBAE:

  • Hair behaves like full, thick hair with body and volume
  • Hair has volume and texture that is revivable and long lasting

Many of our texturizing and volumizing stylers are powered by PBAE to provide texture, body and thickness like you’ve never seen before...without tradeoffs.


Skin Discovery #1:
Strateris® Technology

Strateris® Technology heralds in a completely new category in aesthetic dermatology. This technology creates an invisible shapewear™ film that tightens, smoothes and lifts the appearance of skin. And it does it instantly, with dramatically visible results within an hour that last all day. Given the trend to have less invasive, less surgical solutions to anti-aging, Strateris® Technology offers a completely topical, non-invasive answer to younger looking skin. Completely breathable, invisible and wearable, this cross-linking polymeric film works by adhering to the skin and then begins to shrink, smooth and become flat, reshaping and recontouring the appearance of lax skin and bulges.

Strateris® Technology was invented by an interdisciplinary team of researchers and clinicians at Living Proof, consulting with world-renowned dermatologists.

Strateris® Technology was inspired by the attributes of youthful skin, in particular, the importance of skin elasticity and recoil. The scientists invented the Strateris® wearable polymer film to mimic the elasticity, tensile strength, barrier protection and smooth, perfected contour of youthful skin. The technology is tunable, so future product iterations could potentially offer many fresh approaches to cosmetic challenges, such as combating the effects of aging on the forehead, neck or décolletage, as well as medical solutions for dermatological conditions.

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