Press

press inquiries

Please contact Amy Rudgard at pr@livingproof.com.



our awards

In just a few short years, we’ve won a lot of awards. Keep ‘em coming.


2014

2013

2012

2011

  • Allure – Best of Beauty Awards Frizzy and/or Curly Hair for No Frizz Shampoo and Conditioner
  • Allure – Best of Beauty Awards Defrizzer, Normal to Thick Hair for No Frizz Straight Making Styling Cream
  • Brides Beauty Awards – Best Volumizer for Full Thickening Cream
  • The Dr. Oz Show – Best Antiaging Breakthroughs of 2011 for Restore Mask Treatment
  • 2011 Ladies' Home Journal Readers' Choice Beauty Awards – Hair Volumizing for Full Thickening Mousse
  • New Beauty – The Best Hair Volumizer for Full Conditioner
  • Star Beauty Awards – Best Hair Products Mousse for Full Thickening Cream
  • QVC Consumer Choice Beauty Awards – Best Volumizing Product for Full Cream

2010

  • Allure – Best of Beauty Awards Breakthrough for Full Thickening Mousse
  • Allure – Best of Beauty Awards Hair for No Frizz Styling Cream
  • Brides – Brides 2010 Beauty Awards for No Frizz Straight Making Styling Cream
  • CEW – Hair Styling Product Prestige Award for Full Thickening Cream
  • CEW – Indie Beauty Award for Living Proof
  • CEW – Hair Care Product Prestige for No Frizz Shampoo
  • Chatelaine (CA) – Chatelaine Beauty 100 wins for Hold Hairspray and No Frizz Shampoo
  • 2010 Edison Awards –Consumer Packaged Goods, Personal Care Segment for Full Thickening Cream (3rd place)
  • SELF – 2010 Healthy Beauty Awards for No Frizz Conditioner
  • The Knot – Beauty Awards Winner Frizz Reducing Shampoo for No Frizz Shampoo
  • Wallpaper – Design Awards 2010, Best New Grooming Products for No Frizz

2009

  • Allure – Best of Beauty Awards, Best Frizz Fighters for No Frizz Straight Making styling Cream for Medium to Thick Hair, Straight Making Styling for Fine Hair
  • CEW – Hair Care, Style & Coloring for Prestige Straight Making No Frizz Styling Cream for Medium to Thick Hair
  • Edison Awards – Consumer Packaged Goods, Personal Care Segment for No Frizz (3rd place)
  • Fitness Beauty Awards – The Best Products for your Hair, Best Frizz Fighter for No Frizz Straight Making Styling Cream (2nd place)
  • FLARE (CA) – Best Beauty Innovations of 2009 for Wave Shaping Curl Defining Styling Treatment
  • Life & Style Beauty Awards – Healthy Hair Must Have for No Frizz
  • SELF – Healthy Beauty Awards, Best Straightening Product for No Frizz for Straight Making Styling Cream
  • Star Beauty Awards – Best Hair Product, Defrizzer Category for No Frizz Straight Making Styling Spray
  • WWD – The 7th Annual WWD Beauty Biz Awards, Breakthrough Product of the Year, Hair Category for No Frizz

2008

  • Allure – Beauty Breakthrough for Living Proof No Frizz

prime

  • Prime in Allure
    Allure

    June 2013

  • Prime in InStyle
    InStyle

    Nov. 2012

  • Prime in Ladies Home Journal
    Ladies Home
    Journal

    Nov. 2012

  • Prime in More
    More

    Sept 2012

  • Prime in O Magazine
    O Magazine

    Nov 2012

amp2

  • Amp in Redbook
    Redbook

    Oct. 2013

  • Amp in The Knot
    The Knot

    Summer 2013

  • Amp in Lucky
    Lucky

    May 2013

  • Amp in Ladies Home Journal
    Ladies Home
    Journal

    May 2013

  • Amp in More
    More

    April 2013

satin

  • Satin in Ladies Home Journal
    Ladies Home
    Journal

    August 2013

  • Satin in Allure
    Allure

    July 2013

  • Satin in Glamour
    Glamour

    July 2013

  • Satin in Marie Claire
    Marie Claire

    July 2013

  • Satin in Vanity Fair
    Vanity Fair

    July 2013



frizz

  • No Frizz in O Magazine
    O

    Sept. 2013

  • No Frizz in Elle Magazine
    Elle

    June 2013

  • No Frizz in Lucky Magazine
    Lucky

    Dec. 2011

  • No Frizz in Self Magazine
    Self

    Feb. 2011

  • No Frizz in Essence Magazine
    Essence

    June 2011

full

  • Full in Vogue Magazine
    Vogue

    June 2013

  • Full in Glamour Magazine
    Glamour

    May 2013

  • Full in Nylon Magazine
    Nylon

    Nov. 2011

  • Full in Redbook Magazine
    Redbook

    June 2011

  • Full in The Allure Magazine
    Allure

    April 2011

hold

  • Hold in Self Magazine
    Self

    May 2012

  • Hold in Allure Magazine
    Allure

    Aug. 2011

  • Hold in Harper's Bazaar
    Harper's Bazaar

    Dec. 2010

  • Hold in InStyle Magazine
    InStyle

    Dec. 2010

  • Hold in Girls' Life Magazine
    Girls' Life

    Oct./Nov. 2010

restore

  • Restore in Real Simple Magazine
    Real Simple

    Sept. 2013

  • Restore in Redbook Magazine
    Redbook

    Jan. 2012

  • Restore in Marie Claire Magazine
    Marie Claire

    Dec. 2011

  • Restore in Women's Health Magazine
    Women's Health

    Nov. 2011

  • Restore in Real Simple Magazine
    Real Simple

    Nov. 2011

straight

What Our Customers are Saying

  • "I used straight for the first time last night and was shocked. It cut my styling time in half and was super easy and my hair is pin straight. Thanks!"
    - Megan
  • "This product is unbelievable!!! My hair feels amazing and looks so smooth and silky! It even works great in rainy, humid weather."
    - Joan
  • "NEVER and I mean NEVER have I been able to blow my hair this straight... My gorgeous hair and I will be recommending your product to anyone that will listen."
    - Jennifer M.
  • Straight in Nylon Magazine
    Nylon

    Sept. 2013

  • Straight in O Magazine
    O

    Dec. 2011

  • Straight in Real Simple Magazine
    Real Simple

    Aug. 2011

  • Straight in More Magazine
    More

    July/Aug. 2011

  • Straight in Allure Magazine
    Allure

    July 2011